Astratex Mobile App
We are Astratex, one of the strong brands and a market leader in online lingerie sales in Central and Eastern Europe. Currently we operate in 14 markets with 50 million euros in revenues to be generated this year. Astratex is successful brand with almost twenty years of tradition, flat hierarchies, as well as short and open channels of communication.
Prague
2000
E-commerce
50 million euros
300+
Main goals
The mobile App will become a key tool for building long-term relationships with customers. The goal is to reach a younger generation of customers and bring in 20 percent of the revenue within a year of launching the mobile application.
Challenges
Offer a higher level of personalization. Focus mainly on saved sizes.
Better overview of current promotions and even more personalized communication.
Accurate targeting of marketing offers and improved navigation.
More intuitive user experience and faster access to relevant information.
User needs
Personalization: Customers need a higher level of personalization, including saved sizes and tailored product recommendations.
Promotions: They require a better overview of current promotions and more personalized communication about sales and special offers.
Navigation: Users need accurate targeting of marketing offers and improved navigation for a seamless shopping experience.
User Experience: Customers seek a more intuitive user experience with faster access to relevant information and a simplified interface.
Research methods
Global Research and Competitive Analysis
Conducted global market research and competitor analysis to understand customer needs, behaviors, and identify differentiation opportunities for Astratex.cz.
Mobile Version Analysis Using Heatmaps and Interviews
Analyzed user interactions on the current mobile version using heatmaps and conducted interviews to gather insights into user experiences and identify pain points.
User Usability Interviews
Conducted focused usability interviews to delve deeper into user interactions with the app, uncover specific needs, and identify areas for improvement.
Prototype Creation and User Testing
Developed and tested the first app prototype with users, collecting feedback to refine the prototype and improve overall user experience.
Homepage & Search
The homepage serves as the central hub of the app, designed to capture user interest and provide a delightful, efficient, and personalized shopping journey. By integrating engaging features and intuitive navigation, App aims to keep users entertained, informed, and satisfied with their shopping experience.
Catalog & Filtres
The catalog offers a user-friendly interface with a focus on product photos and promotional offers. It includes a toggle feature for viewing either one or two products at a time, an option to choose a model with a larger size for better visualization, and smart, detailed filters for easy product searches.
Product detail
The product detail page in the Astratex.cz mobile app offers comprehensive information, including product and model sizes, unified discounts and promotions, conversion motivators, and tags highlighting key features. The page also provides clearly structured product information and user reviews focused on size and quality, ensuring customers have all they need for confident purchasing decisions.
Basket & Settings
Fonts & Colors
Conclusion
In conclusion, the Astratex.cz mobile app is designed with the user at its core, offering a seamless and engaging shopping experience. Features like the "Swipe to Like" gamify product selection, and detailed product pages provide essential information on sizes, discounts, and reviews. Through global research, competitive analysis, and extensive user testing, Astratex.cz ensures a superior user experience, driving higher customer satisfaction and conversion rates. This user-centric approach underscores the brand's commitment to innovation and excellence in the online lingerie market.