Astratex User Profile Redesign
We are Astratex, one of the strong brands and a market leader in online lingerie sales in Central and Eastern Europe. Currently we operate in 14 markets with 50 million euros in revenues to be generated this year. Astratex is successful brand with almost twenty years of tradition, flat hierarchies, as well as short and open channels of communication.
Astratex User Profile Redesign
We are Astratex, one of the strong brands and a market leader in online lingerie sales in Central and Eastern Europe. Currently we operate in 14 markets with 50 million euros in revenues to be generated this year. Astratex is successful brand with almost twenty years of tradition, flat hierarchies, as well as short and open channels of communication.
Headquarters
Prague
Founded
2000
Industry
E-commerce
Revenue
50 million euros
Company size
300+
Main goals
Enhance user satisfaction and streamline account management. The redesign aims to simplify navigation, ensuring easy access to order history, real-time status updates, and credit balance. It also focuses on improving the editing of personal settings, such as delivery details, bank information, payment cards, and notification preferences.
Challenges
Efficient management of personal information and settings
Clear order status and credit overview
Ability to edit settings such as delivery details, bank details, payment cards, and email / SMS notifications
More intuitive user experience and faster access to relevant information.
User needs
Easy Navigation and Access: Users need a clear dashboard for easy navigation and access to order history, credit balance, and personal settings.
Real-Time Updates: Users require real-time updates on their order status and credits, ensuring they stay informed and reducing the need for customer support.
Personal Settings Management: Users need the ability to manage personal information, such as delivery details, bank information, payment cards, and notification preferences, to keep their accounts updated and personalized..
Research methods
Global Research and Competitive Analysis
Conducted global market research and competitor analysis to understand customer needs, behaviors, and identify differentiation opportunities for Astratex.cz.
Using Heatmaps and Interviews
Analyzed user interactions on the old version of profile using heatmaps and conducted interviews to gather insights into user experiences and identify pain points.
User Usability Interviews
Conducted focused usability interviews to delve deeper into user interactions with the app, uncover specific needs, and identify areas for improvement.
Prototype Creation and User Testing
Developed and tested the first app prototype with users, collecting feedback to refine the prototype and improve overall user experience.
My orders
The Orders section gives users full control over their purchases with features like real-time order status and tracking, direct payment options, easy order cancellation, clear delivery details, a summary of payment and shipping information, product exchanges or returns, and the ability to rate products. These functionalities ensure a convenient and transparent user experience.
The Dashboard
The Dashboard on the Astratex.cz website gives users full control over their account with features like easy navigation to various sections, real-time indicators for active orders and newly credited amounts, and quick access to personal settings. These functionalities ensure a convenient and transparent user experience, making account management efficient and intuitive.
My Credits
Settings
Fonts & Colors
Conclusion
The Astratex.cz user profile is designed to provide a user-friendly experience, allowing users to manage their personal information, orders, credits, and settings efficiently. Features like real-time order tracking, credit management, easy navigation, social media linking, and subscription management cater to diverse needs and preferences. This well-thought-out design ensures convenience, transparency, and overall satisfaction, enhancing user loyalty and engagement.
Astratex User Profile Redesign
We are Astratex, one of the strong brands and a market leader in online lingerie sales in Central and Eastern Europe. Currently we operate in 14 markets with 50 million euros in revenues to be generated this year. Astratex is successful brand with almost twenty years of tradition, flat hierarchies, as well as short and open channels of communication.
Astratex User Profile Redesign
We are Astratex, one of the strong brands and a market leader in online lingerie sales in Central and Eastern Europe. Currently we operate in 14 markets with 50 million euros in revenues to be generated this year. Astratex is successful brand with almost twenty years of tradition, flat hierarchies, as well as short and open channels of communication.
Headquarters
Prague
Founded
2000
Industry
E-commerce
Revenue
50 million euros
Company size
300+
Main goals
Enhance user satisfaction and streamline account management. The redesign aims to simplify navigation, ensuring easy access to order history, real-time status updates, and credit balance. It also focuses on improving the editing of personal settings, such as delivery details, bank information, payment cards, and notification preferences.
Challenges
Efficient management of personal information and settings
Clear order status and credit overview
Ability to edit settings such as delivery details, bank details, payment cards, and email / SMS notifications
More intuitive user experience and faster access to relevant information.
User needs
Easy Navigation and Access: Users need a clear dashboard for easy navigation and access to order history, credit balance, and personal settings.
Real-Time Updates: Users require real-time updates on their order status and credits, ensuring they stay informed and reducing the need for customer support.
Personal Settings Management: Users need the ability to manage personal information, such as delivery details, bank information, payment cards, and notification preferences, to keep their accounts updated and personalized.
Research methods
Global Research and Competitive Analysis
Conducted global market research and competitor analysis to understand customer needs, behaviors, and identify differentiation opportunities for Astratex.cz.
Using Heatmaps and Interviews
Analyzed user interactions on the old version of profile using heatmaps and conducted interviews to gather insights into user experiences and identify pain points.
User Usability Interviews
Conducted focused usability interviews to delve deeper into user interactions with the app, uncover specific needs, and identify areas for improvement.
Prototype Creation and User Testing
Developed and tested the first app prototype with users, collecting feedback to refine the prototype and improve overall user experience.
Fonts & Colors
Conclusion
The Astratex.cz user profile is designed to provide a user-friendly experience, allowing users to manage their personal information, orders, credits, and settings efficiently. Features like real-time order tracking, credit management, easy navigation, social media linking, and subscription management cater to diverse needs and preferences. This well-thought-out design ensures convenience, transparency, and overall satisfaction, enhancing user loyalty and engagement.
Astratex User Profile Redesign
We are Astratex, one of the strong brands and a market leader in online lingerie sales in Central and Eastern Europe. Currently we operate in 14 markets with 50 million euros in revenues to be generated this year. Astratex is successful brand with almost twenty years of tradition, flat hierarchies, as well as short and open channels of communication.
Headquarters
Prague
Founded
2000
Industry
E-commerce
Revenue
50 million euros
Company size
300+
Main goals
Enhance user satisfaction and streamline account management. The redesign aims to simplify navigation, ensuring easy access to order history, real-time status updates, and credit balance. It also focuses on improving the editing of personal settings, such as delivery details, bank information, payment cards, and notification preferences.
Challenges
Efficient management of personal information and settings
Clear order status and credit overview
Ability to edit settings such as delivery details, bank details, payment cards, and email / SMS notifications
More intuitive user experience and faster access to relevant information.
User needs
Easy Navigation and Access: Users need a clear dashboard for easy navigation and access to order history, credit balance, and personal settings.
Real-Time Updates: Users require real-time updates on their order status and credits, ensuring they stay informed and reducing the need for customer support.
Personal Settings Management: Users need the ability to manage personal information, such as delivery details, bank information, payment cards, and notification preferences, to keep their accounts updated and personalized.
Research methods
Global Research and Competitive Analysis
Conducted global market research and competitor analysis to understand customer needs, behaviors, and identify differentiation opportunities for Astratex.cz.
Using Heatmaps and Interviews
Analyzed user interactions on the old version of profile using heatmaps and conducted interviews to gather insights into user experiences and identify pain points.
User Usability Interviews
Conducted focused usability interviews to delve deeper into user interactions with the app, uncover specific needs, and identify areas for improvement.
Prototype Creation and User Testing
Developed and tested the first app prototype with users, collecting feedback to refine the prototype and improve overall user experience.
Fonts & Colors
Conclusion
The Astratex.cz user profile is designed to provide a user-friendly experience, allowing users to manage their personal information, orders, credits, and settings efficiently. Features like real-time order tracking, credit management, easy navigation, social media linking, and subscription management cater to diverse needs and preferences. This well-thought-out design ensures convenience, transparency, and overall satisfaction, enhancing user loyalty and engagement.